Course overview

The MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to provide students with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skill sets preparing you for a successful career in marketing and offering you specialization in digital marketing with data analytics.This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.You will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare you for the world of business with confidence.Our Talent Team are here to support you in securing an extended placement with the right employer. Whether you are looking to join a small business or a large organisation, the team will work with you to help you achieve your internship goal.Your placement will be full-time, with students expected to work approximately 35 hours per week.The Extended Professional Practice course lasts 5 semesters; during semesters 1 and 2 you will undertake 120 taught credits on-campus; in semesters 3 and 4 you will undertake the placement; in the final semester, you will take a 60-credit project module in which you will write up your internship report and research findings.